Privacy Policy

Overview

Welcome to NUUDE (“we”, “us”, “our”). We respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”).

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website located at www.nuude.co.za (the “Website”) and use our services.

By accessing or using our Website, you agree to the terms of this Privacy Policy.

Information We Collect

When you interact with our Website, we may collect and process the following categories of personal information:

  • Personal identification information, including your first name, last name, phone number, and email address
  • Delivery information, including your billing and shipping address
  • Transactional information, including purchase history, order details, and payment information processed securely through third-party payment processors
  • Technical information, including your IP address, browser type, device information, and other technical data relating to your use of the Website
  • Usage information, including pages visited, time spent on the Website, interactions with the Website, and information collected through cookies or similar technologies

How We Use Your Information

We may collect and process your personal information for the following purposes:

  • To process and fulfil your orders, including payment processing, shipping, and delivery
  • To communicate with you regarding your orders, account, or enquiries
  • To send marketing communications where you have opted in to receive them
  • To analyse website usage, trends, and customer behaviour in order to improve our Website, products, and customer experience
  • To detect, prevent, and address fraud, security, or technical issues
  • To comply with legal or regulatory obligations and to enforce our Terms of Service

Consent

By using our Website and providing your personal information, you consent to the collection, use, and processing of your personal information for the purposes described in this Privacy Policy.

You may withdraw your consent at any time by contacting us at hello@nuude.co.za, subject to any legal or contractual obligations that may require us to retain certain information.

Disclosure Of Information

We may share your personal information with third parties where necessary for the purposes described in this Privacy Policy. This may include:

  • Payment processors to securely complete your transactions
  • Shipping and delivery partners responsible for shipping your orders
  • Service providers who assist us in operating our Website and business, including hosting, analytics, and marketing platforms
  • Regulatory authorities, law enforcement, or other third parties where disclosure is required by law or necessary to enforce our Terms of Service or protect our rights or the rights of others
  • Parties involved in a business transaction such as a merger, acquisition, or sale of assets, where personal information may form part of the transferred assets

Shopify Hosting

Our store is hosted on Shopify Inc., which provides the e-commerce platform that enables us to sell our products to you.

Your personal information may be stored through Shopify’s data storage, databases, and general applications. Shopify implements appropriate technical and organisational security measures to protect your information.

Payment information is processed securely in accordance with the Payment Card Industry Data Security Standard (PCI-DSS).

For more information about how Shopify processes your personal information, please refer to Shopify’s privacy policy.

Third-Party Services

We may use third-party service providers to support our business operations, including payment processors, shipping and delivery partners, web hosting providers, analytics and marketing tools.

These third-party providers may have access to your personal information only to the extent necessary to perform their services on our behalf and are required to protect your information in accordance with applicable data protection laws.

We encourage you to review the privacy policies of these third-party services to understand how your personal information is processed.

Cookies

We use cookies and similar technologies to improve the functionality of our Website and enhance your browsing experience.

Cookies are small data files stored on your device that help us ensure the proper functioning of the Website and provide a more personalised user experience.

We may use cookies to:

  • Enable essential Website functionality, including shopping cart and checkout features
  • Store your preferences and improve Website functionality
  • Analyse Website usage and performance

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features or functionality of the Website.

Security

We implement appropriate technical and organisational measures to safeguard your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

These measures may include secure servers, encryption technologies where appropriate, and restricting access to personal information to authorised personnel only.

While we take reasonable steps to protect your personal information, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Retention Of Information

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to:

  • Fulfil the purposes described in this Privacy Policy
  • Comply with legal, accounting, or reporting obligations

When personal information is no longer required for these purposes, it will be securely deleted or anonymised.

Your Rights

In accordance with the Protection of Personal Information Act 4 of 2013, you may have the right to:

  • Access the personal information we hold about you
  • Request the correction, deletion, or destruction of personal information that is inaccurate, irrelevant, excessive, or unlawfully obtained
  • Object to the processing of your personal information in certain circumstances
  • Withdraw your consent where processing is based on consent
  • Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact us at hello@nuude.co.za.

Age Of Consent

By using this Website, you confirm that you are at least 18 years old or have permission from a parent or legal guardian to use this Website and purchase our products.

We do not knowingly collect personal information from minors without appropriate parental or guardian consent, as required by applicable law.

Changes To This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time.

Any changes will become effective once posted on this page, and the updated version will be indicated by a revised “Last Updated” date.

Where appropriate, we may notify you of significant changes. Your continued use of the Website after any such changes constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@nuude.co.za.

Last Updated: 01 August 2026